A key lesson to any successful blog is to stick to what you know about.
Burslem-based freelance designer and artist Mark Brereton has combined his love for Stoke-on-Trent and artistic culture to create a blog called urban twist.
He hopes it will provide a personal look about the cultural heart of the city, and tie into other web-based projects he has been involved with.

These include his blurb online creative network, which was set up in 2008 to allow artists to network and share information over the internet, and now has more than 500 people signed up and contributing to forums.
He also maintains a portfolio site as well as an active contributor to the CulturingStuff forum, which also promotes the art and music of Stoke-on-Trent.
As part of the celebrations to commemorate the 100th anniversary of the federation of Stoke-on-Trent, Mark will be interviewing 100 artists to get their feedback on the celebrations.
Mark admits that it can be tricky balancing his workload with the blog, and said it was important to stick to topics that he was interested in. That said, he recognised the potential power of a blog to raise people’s awareness about specific subjects.
He said: It can be very time consuming, blogs can look dated very quickly if they are not kept up to date, if you’re not blogging about something you don’t love then it will become a chore not a pleasure.
“I think it’s very important and a very powerful way to get your message or view across to a very large audience, other than those on your doorstep.
“I’ve written things on my commercial blog and people have called me up within minutes to ask about something. Overall I think it’s a very useful tool to share what a place or person is doing or about.”
And what advice does he give to someone who’s thinking of putting together a hyperlocal blog? Just do it.
He said: “Just get out there and give it a go. Once you get into the swing of things it is very enjoyable and rewarding.”
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